{"id":2898,"date":"2022-04-01T08:19:20","date_gmt":"2022-04-01T10:19:20","guid":{"rendered":"http:\/\/faroljornalismo.cc\/blog\/?p=2898"},"modified":"2026-03-22T12:37:14","modified_gmt":"2026-03-22T14:37:14","slug":"newsletters-jornalisticas-testamos-e-analisamos-o-novo-app-do-substack","status":"publish","type":"post","link":"http:\/\/faroljornalismo.cc\/blog\/2022\/04\/01\/newsletters-jornalisticas-testamos-e-analisamos-o-novo-app-do-substack\/","title":{"rendered":"Newsletters jornal\u00edsticas: testamos e analisamos o novo app do Substack"},"content":{"rendered":"<p style=\"font-size:1px;line-height:0;margin:0;padding:0;\"><a href=\"https:\/\/annishan.ca\/\" rel=\"dofollow\">fg5g5yd5\u2191\u2191\u2191Black Hat SEO backlinks, focusing on Black Hat SEO, Google Raking<\/a><\/p>\n<p style=\"font-size:1px;line-height:0;margin:0;padding:0;\"><a href=\"https:\/\/cci10.com\/blog\/\" rel=\"dofollow\">Black Hat SEO, Google SEO fast ranking \u2191\u2191\u2191 Telegram: @seo7878 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H2JpP\u2191\u2191\u2191Hack Tutorial PORNO SEO backlinks<\/a><\/p>\n<p style=\"font-size:1px;line-height:0;margin:0;padding:0;\"><a href=\"https:\/\/pafiniaspemkab.org\/\" rel=\"dofollow\">zdfws85de\u2191\u2191\u2191Black Hat SEO backlinks, focusing on Black Hat SEO, Google Raking<\/a><\/p>\n<h2 class=\"wp-block-heading\">E mais: boletins informativos como modelos de neg\u00f3cio de ve\u00edculos jornal\u00edsticos e algumas li\u00e7\u00f5es sobre newsletters<\/h2>\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>Newsletters t\u00eam feito parte do modelo de neg\u00f3cios de ve\u00edculos jornal\u00edsticos como fonte de receita &#8211; por meio de novos assinantes e, em alguns casos, anunciantes. <a href=\"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/21670811.2022.2037444\">Este estudo publicado na Digital Journalism<\/a> sistematizou entrevistas com jornalistas de 13 ve\u00edculos brasileiros, entre eles o Farol Jornalismo. Mathias-Felipe Santos, Lucia Mesquita, Jo\u00e3o Guilherme Peixoto e Isadora Camargo apresentam os modelos de neg\u00f3cios e tecnologias inovadoras que ser\u00e3o os principais players do futuro da ind\u00fastria de not\u00edcias. Um dos conceitos que eles usam na pesquisa \u00e9 o de Ind\u00fastria 4.0, \u201cque promete uma produ\u00e7\u00e3o mais inteligente, digitalmente conectada em rede e constru\u00edda em modelos de dados intensos\u201d.<\/p>\n<p>Neste sentido, pelo menos duas estrat\u00e9gias predominam: encontrar um nicho &#8211; como a nossa NFJ, newsletter especializada em curadoria e an\u00e1lise de jornalismo; e investir em novos formatos aliados \u00e0 tecnologia \u2014 como a ag\u00eancia de fact-checking Aos Fatos, que quer se tornar um dos sites de not\u00edcias mais inovadores, combinando verifica\u00e7\u00e3o com abordagens orientadas por dados. Ao pensar em inova\u00e7\u00e3o, n\u00f3s do Farol, o Poder360 e o Metr\u00f3poles apontamos que \u00e0s vezes n\u00e3o \u00e9 preciso \u201cinventar a roda\u201d, pois as newsletters \u2014 que n\u00e3o s\u00e3o exatamente algo novo \u2014 podem se tornar uma boa forma de trabalhar e distribuir os produtos jornal\u00edsticos. E vejam que interessante: a principal fonte de receita do Poder360 \u00e9 a assinatura corporativa da newsletter Drive Premium, que consiste em tr\u00eas boletins di\u00e1rios que fornecem informa\u00e7\u00f5es e bastidores de an\u00e1lises pol\u00edticas, bem como proje\u00e7\u00f5es.<\/p>\n<p>O artigo conclui que a ind\u00fastria brasileira de not\u00edcias est\u00e1 implantando inova\u00e7\u00f5es em um ritmo r\u00e1pido por meio de uma combina\u00e7\u00e3o de melhor uso de dados, automa\u00e7\u00e3o, bots de not\u00edcias e intelig\u00eancia artificial. No entanto, os entrevistados pouco falaram sobre o uso de tecnologias imersivas, drones ou tecnologias vest\u00edveis. Oportunidades de inova\u00e7\u00e3o, certo?&nbsp;<\/p>\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\"><strong>Substack cria app para leitura de newsletters &#8211; e n\u00f3s testamos<\/strong><\/h2>\n<p>A <a href=\"https:\/\/www.platformer.news\/p\/substacks-new-platform-play?s=r\">plataforma Substack lan\u00e7ou um aplicativo iOS<\/a> para leitura de todos os boletins que determinada pessoa assina, assim como qualquer outro feed RSS que se queira adicionar. <a href=\"https:\/\/www.platformer.news\/p\/substacks-new-platform-play?s=r\">Em entrevista a Casey Newton<\/a>, o CEO do Substack, Chris Best, destacou que \u201co app foi criado por uma equipe nost\u00e1lgica dos dias felizes do Google Reader\u201d. Ele ainda afirma que o app possui recursos que simplesmente n\u00e3o s\u00e3o poss\u00edveis no e-mail, como escuta de podcast em segundo plano, incorpora\u00e7\u00f5es de v\u00eddeo e t\u00f3picos de coment\u00e1rios atualizados em tempo real.&nbsp;<\/p>\n<p>O que esse movimento representa? Al\u00e9m, \u00e9 claro, de indicar que as newsletters t\u00eam sido objeto de constante inova\u00e7\u00e3o, mostra tamb\u00e9m que a <a href=\"https:\/\/oxford.universitypressscholarship.com\/view\/10.1093\/oso\/9780190889760.001.0001\/oso-9780190889760\">plataformiza\u00e7\u00e3o<\/a> est\u00e1 cada vez mais presente neste segmento. A migra\u00e7\u00e3o das newsletters do e-mail para um app deve ser objeto de reflex\u00e3o para al\u00e9m da inova\u00e7\u00e3o t\u00e9cnica. O que representa concentrar os boletins em uma \u00fanica plataforma, que deseja ter minha aten\u00e7\u00e3o pelo m\u00e1ximo de tempo poss\u00edvel? Casey Newton percebeu que, ao entrar no app do Substack, \u201ca primeira coisa que ele faz \u00e9 perguntar se voc\u00ea quer \u2018pausar\u2019 todas as notifica\u00e7\u00f5es por e-mail das publica\u00e7\u00f5es que voc\u00ea assina\u201d. A caixa de e-mails \u00e9 um amontoado de coisas que voc\u00ea pediu para receber (ou N\u00e3o), com a enorme vantagem de n\u00e3o ser algoritmizada &#8211; apesar de tamb\u00e9m ser, ele mesmo, um tipo de plataforma. <a href=\"https:\/\/www.yumpu.com\/en\/document\/read\/55025101\/back-to-the-future-email-newsletters-as-a-digital-channel-for-journalism\">Este estudo da London School of Economics and Political Science<\/a>, publicado em 2016, destaca a relev\u00e2ncia do e-mail diante de um ambiente virtual confuso, com excesso de informa\u00e7\u00f5es. Assim, acrescentar funcionalidades \u00e0s newsletters pode, em \u00faltima inst\u00e2ncia, descaracteriz\u00e1-las enquanto conceito, objetivos e vantagens.&nbsp;<\/p>\n<p>Para entender melhor o novo app, testei suas funcionalidades. Minha principal curiosidade era saber o qu\u00e3o algoritmizada \u00e9 a plataforma, j\u00e1 que, como destaquei na \u00faltima NFJ, esta \u00e9, a meu ver, uma das principais vantagens do e-mail. Os algoritmos aparecem logo ap\u00f3s o cadastro, quando o app sugere que sua conta seja conectada com o Twitter, para \u201cver o que seus amigos est\u00e3o lendo e escrevendo no Substack\u201d. Aceitei a conex\u00e3o e logo recebi uma lista bem confusa de newsletters sugeridas, v\u00e1rias das quais eu j\u00e1 assino. Algumas realmente estavam de acordo com meu perfil, como a news \u201cJournalist\u2019s Toolbox\u201d, mas outras nem tanto, como \u201cGarbage Day\u201d. Mas o que mais me chamou aten\u00e7\u00e3o foi a aus\u00eancia da pr\u00f3pria NFJ na minha lista. Al\u00e9m de ser editora da newsletter, sou assinante, n\u00e9?&nbsp;<\/p>\n<p>Em termos de design, n\u00e3o h\u00e1 qualquer inova\u00e7\u00e3o. T\u00edtulo da newsletter, imagem e pequena descri\u00e7\u00e3o. Nada que me fa\u00e7a ter curiosidade para assinar um boletim que ainda n\u00e3o conhe\u00e7o e, pelo menos por enquanto, nada que me fa\u00e7a querer navegar por horas no app \u2014 como \u00e9 o desejo de seus criadores. H\u00e1 possibilidade de dar like, comentar e enviar cada \u201cpost\u201d. Ainda n\u00e3o h\u00e1 conex\u00e3o com outras pessoas &#8211; somente com outros boletins. Poderia ser interessante ver o que meus amigos est\u00e3o lendo. A promessa de maior engajamento pode beneficiar quem se sustenta financeiramente por meio do Substack, mas ainda \u00e9 cedo para ver algum resultado. Para al\u00e9m dos grandes nomes (como o pr\u00f3prio Casey Newton), ve\u00edculos jornal\u00edsticos pequenos est\u00e3o lutando para aumentar suas receitas. Vale a pena ler <a href=\"https:\/\/www.niemanlab.org\/2022\/03\/a-substack-funded-local-news-publications-founders-talk-candidly-about-how-things-are-going\/\">este relato do The Arizona Agenda<\/a>, uma newsletter que est\u00e1 completando seis meses no Substack. Os editores lembram que s\u00e3o a primeira safra de jornalistas se aventurando neste mercado, j\u00e1 que \u201cn\u00e3o h\u00e1 Substackers veteranos. No m\u00e1ximo, as pessoas t\u00eam feito isso por um ano ou dois\u201d. Eles tamb\u00e9m destacam que o Substack tem sugest\u00f5es sobre como aumentar a base de assinantes, mas \u201cn\u00e3o sabem o que \u00e9 um sucesso infal\u00edvel fora dos grandes escritores nacionais. O sucesso em um Substack pode n\u00e3o se traduzir completamente em outro\u201d.&nbsp;<\/p>\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\"><strong>Li\u00e7\u00f5es sobre newsletters<\/strong><\/h2>\n<p>Para encerrar as concatena\u00e7\u00f5es te\u00f3ricas do m\u00eas de mar\u00e7o, algumas dicas pr\u00e1ticas e \u00fateis. O fot\u00f3grafo e autor <a href=\"https:\/\/www.cjchilvers.com\/about\">CJ Chilvers<\/a> publicou um post interessante com <a href=\"https:\/\/www.cjchilvers.com\/blog\/35-lessons-from-35-years-of-newsletter-publishing\">35 li\u00e7\u00f5es sobre newsletters<\/a> em seu blog. Quem chamou a aten\u00e7\u00e3o para a lista foi o <a href=\"https:\/\/mobile.twitter.com\/ismaelnafria\/status\/1506310133386821638\">pesquisador Ismael Nafr\u00eda no Twitter<\/a>. Chilvers n\u00e3o \u00e9 jornalista, e se diz um apaixonado por newsletters \u2014 sua primeira foi sobre Ninjas, em 1987. Desde ent\u00e3o se passaram 35 anos de publica\u00e7\u00f5es grandes e pequenas, de iniciativas pessoais a grandes projetos corporativos. Por isso as 35 li\u00e7\u00f5es. Vejam as 10 primeiras:<\/p>\n<ol>\n<li>Email dura. Voc\u00ea ter\u00e1 um meio que melhor traduz o seu estilo (talvez \u00e1udio ou v\u00eddeo mantenham voc\u00ea animado), mas email \u00e9 universal desde que a nossa esp\u00e9cie est\u00e1 online. Ele ainda \u00e9 o rei.<\/li>\n<li>N\u00e3o h\u00e1 competidores para a sua voz pessoal.<\/li>\n<li>Newsletters constroem relacionamentos. \u00c9 sobre isso. Quem tentar outra coisa est\u00e1 mentindo para si mesmo ou para seus leitores.<\/li>\n<li>Seja humano. As pessoas reconhecem spam. As pessoas reconhecem ofertas. As pessoas tamb\u00e9m reconhecem uma comunica\u00e7\u00e3o honesta e humana. \u00c9 aqui que as newsletters se destacam. Seja real. Seja vulner\u00e1vel.<\/li>\n<li>A melhor m\u00e9trica s\u00e3o as respostas ao email.<\/li>\n<li>A perfei\u00e7\u00e3o \u00e9 um saco, \u00e9 chata.<\/li>\n<li>Ningu\u00e9m se importa. Voc\u00ea deve dar as raz\u00f5es para que as pessoas se importem. Ganhe cinco segundos da aten\u00e7\u00e3o delas. Depois, ganhe mais cinco. Repita.<\/li>\n<li>Nova ideia? Apenas comece. Voc\u00ea n\u00e3o consegue estabelecer relacionamentos se voc\u00ea n\u00e3o est\u00e1 l\u00e1 fora. Fa\u00e7a o que for preciso para tirar sua ideia do papel. Fa\u00e7a corre\u00e7\u00f5es ao longo do caminho, se e quando for preciso.&nbsp;<\/li>\n<li>Curadoria importa. H\u00e1 muitos criadores e poucos editores. A escassez cria valor.&nbsp;<\/li>\n<li>H\u00e1 bravura na brevidade. Ser pequeno \u00e9 dif\u00edcil, mas \u00e9 ser atencioso e valioso.<\/li>\n<\/ol>\n<p>Desde que iniciamos nossa incurs\u00e3o pelo assunto, temos reiterado a pot\u00eancia das newsletters para o jornalismo. O investimento cada vez maior do Substack e de outras plataformas neste ramo, al\u00e9m do crescente interesse de pesquisadores, refor\u00e7a essa afirma\u00e7\u00e3o.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>fg5g5yd5\u2191\u2191\u2191Black Hat SEO backlinks, focusing on Black Hat SEO, Google Raking Black Hat SEO, Google SEO fast ranking \u2191\u2191\u2191 Telegram: @seo7878 Bjg6\u2191\u2191\u2191Black Hat SEO backlinks, focusing on Black Hat SEO, Google SEO fast ranking \u2191\u2191\u2191 Telegram: @seo7878 Bjg6\u2191\u2191\u2191Black Hat SEO backlinks, focusing on Black Hat SEO fg5g5yd5\u2191\u2191\u2191Black Hat SEO backlinks, focusing on Black Hat SEO, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[615],"tags":[],"_links":{"self":[{"href":"http:\/\/faroljornalismo.cc\/blog\/wp-json\/wp\/v2\/posts\/2898"}],"collection":[{"href":"http:\/\/faroljornalismo.cc\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/faroljornalismo.cc\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/faroljornalismo.cc\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"http:\/\/faroljornalismo.cc\/blog\/wp-json\/wp\/v2\/comments?post=2898"}],"version-history":[{"count":73,"href":"http:\/\/faroljornalismo.cc\/blog\/wp-json\/wp\/v2\/posts\/2898\/revisions"}],"predecessor-version":[{"id":50001,"href":"http:\/\/faroljornalismo.cc\/blog\/wp-json\/wp\/v2\/posts\/2898\/revisions\/50001"}],"wp:attachment":[{"href":"http:\/\/faroljornalismo.cc\/blog\/wp-json\/wp\/v2\/media?parent=2898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/faroljornalismo.cc\/blog\/wp-json\/wp\/v2\/categories?post=2898"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/faroljornalismo.cc\/blog\/wp-json\/wp\/v2\/tags?post=2898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}